WHAT YOU SHOULD CONSIDER BEFORE CHOOSING A WEB DESIGN AGENCY IN KENYA
Choosing a web design agency for your web project can be hard and easy at the same time, it can be easy in a point that you can easily pump into a lot of agencies at ease but the hardest point is choosing the best web Design agency which will deliver your dream website that can meet your digital expectations.
Over the years that we’ve been in this field, we’ve met with so many clients, who before meeting us had engaged other agencies but the product delivered could not meet their demands in terms of quality or at times it could not be delivered at all. Being in our fifth year in the sector, we felt that we can share some guidelines on how to spot and engage the best Web designer.
- Be sure of what you want and don’t compromise
Most businesses have an assumption that just because they know less about web, then they should leave everything to the web agency. The goals and objectives of taking your business online are equally the same as the reason why you have a business in the first place, to attract digital traffic and convert them to customers. This is the basic overview but together with your stakeholders, you can highlight specific targets and goals, success measures and milestones in order to come up with a blueprint you will use to approach the candidate agencies.
Also, Read Why you need a website for your Business
It does not end there, the agency should provide a relevant portfolio so that you confirm if it matches your expectations as a business.
2. Always Consider the value of money and ROI
Before going deep into the process of finding a website design agency, remember that cost will determine whether you will hire an agency. Of course, you want the best that money can buy but it is important to know the cost vs. value of any service from web design agencies.
When it comes to website design, just like anything else, you get what you pay for. Avoid cutting costs just to save a dollar, especially when you risk losing the long-term value of the results you planned for in the first step. Valuing the cost of the service is similar to comparing how the cost of your marketing and advertisement over the past couple of years has brought a ROI. Find out whether the agency has any evidence of the value delivered to a business through tangible results. Do not let the sticker price deter you from working with a great agency, find out what this sticker price entails and maybe you will change your mind altogether
3. Check out their list of Accomplishments
A solid record of accomplishment is not determined by how long the agency has been in business but how well they have performed for whatever period they have worked. Time does not dictate experience, so hearing that an agency has been in business for ten years does not necessarily mean that they are the best option for you. There is such a great diversity in the nature of websites, products and services offered online and it is wiser to look at the accomplishment of the agency in relation to the industry your business operates in.
You can find out how well the agency is doing based on performance data and client testimonials. A case study would be a great way to find out more about the approach of the agency to client needs and the method of measuring the results of their accomplishments in delivering to the client. At this point, communication is crucial and you should ask as many questions as you need to understand the methodologies of the agency and the reasons behind the decisions they make.
4. Do they understand SEO and SEM
Look for a web design agency that knows the importance of SEO and SEM and aren’t just simply preaching but also applying these strategies for themselves. Whether they choose to grow the visibility of their website using organic or paid results, it’s essential for an agency to be experts in these two for them to know what tactics to use for their client’s website.
For them to be well-versed in these areas, they must have first-hand experience as both methods are important in driving qualified traffic to a website.
5. Are they on Social Media
Social Media Marketing is highly relevant now that people are always on Facebook, Twitter, Instagram, and the like. If the web agency cannot be found on social media or aren’t active, how much experience do they really have in internet marketing?
This is the perfect leverage to interact with your customers and can even garner qualified traffic that supports your SEO efforts. Since most people are now using the social media platform to perform searches, it’s a must to choose a web agency that provides these kinds of services. However, if they say they provide these but don’t practice the same for themselves, how can you be assured that they know what they’re talking about?
If they have social media presence, you can also get an idea of what kind of a team they have or what events they hold by checking the photos and videos they post.