Is your ideal customer part of the under 30 demographic? If so, then you want to take advantage of Instagram’s new and effective digital advertising platform. Instagram boasts over 800 million, active monthly users, and 60% of those users are under the age of 30. For brands who cater to a younger audience, getting started with Instagram marketing can significantly grow your audience and sales numbers.
Why has Instagram become such a popular social media platform? While slogans and text are essential components that help you uniquely position your brand, people respond more readily and easily to visuals. Part of the reason why Facebook, Youtube, and Instagram are so popular with consumers is because they are visual, interactive platforms.